The Social Media Manager is tasked with several key duties, such as:
☑ Using social media marketing tools to maintain the BD&BH brand
☑ Working with the BD&BH Marketing Team to develop social media marketing campaigns
☑ Researching social media trends and informing marketing team of changes that are relevant to the company’s marketing activities
☑ Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs
☑ Analyzing BD&BH’s digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements